Paid Advertising Can Be A Time-efficient Way To See Immediate Results
All successful marketing plans should include an advertising budget. Typically, depending on your budget will change the limit of how far and wide you can set your advertising sights to prospective and new clients.
Paid advertising, also known as Pay Per Click (PPC) advertising, allows the business to essentially buy relevant visits to their online website. PPC consultants at SEO Lads can ensure the effective management of your digital advertising budget to enhance your return on investment (ROI) through useful and knowledgeable PPC advertising.
There are numerous platforms that SEO Lads will recommend and plan for, to efficiently use the allocated budget for the right advertising solutions that suit your business and your business standards.
PPC advertising can be arranged through the following platforms: Google Ads, LinkedIn, Facebook, Instagram, Yahoo, YouTube, TikTok And more.
Work with SEO Lads to ensure a trusted advertising business plan is set up in your business name to match your company’s goals and values and find a digital marketing plan that works for you.
We establish which paid advertising strategies your business should purchase to target the right audiences. Meaning we effectively go to the client, through advertisements, and create a solution for them. Afterall, that’s what your business is about right? Creating a solution to what people need or want in their life.
Here’s how SEO Lads will produce the best PPC advertising for your business:
– Consult with and establish a business goal.
– Use data and analytics to ensure the best marketing tools are used for what’s trending in your industry.
– Personalize and target ads based on your target audience.
– Coordinate paid ads throughout and across multiple platforms.
– Measure the effectiveness of each method and establish a method that works best.
Table of Contents
Google PPC
Google Pay-Per-Click ads are one of the most popular ways to promote products and businesses, whether within the local Kent area or globally. This is primarily because of the many benefits of Google PPC.
Google PPC gives you access to a larger audience. If you are a start-up looking for market entry, this is one of the most beneficial features of Google PPC for you. Google PPC promotes your brand and positions it as a leader in the industry you have ventured into. This unique targeted ad feature comes equipped with tools that help every business meet its advertising goals. Unlike advertising through social media, where most times people’s encounter with your ads seems to be coincidental, people who come across your Google ads often approach them with the mindset of expecting to be advertised to. As such, Google PPC brings you closer to viable leads that can be converted to paying customers. Google PPC also lets you maintain complete control of your campaigns.
At SEO Labs, we believe in providing advertising solutions with real-time impact and trackable results. As such, Google PPC is one of our most offered services. This is because it often provides faster results compared to other advertising mediums. It also offers analytic data which we can use to improve your brand positioning. Google PPC is an excellent way of building brand awareness, fostering organic growth.
If you are a company looking to enjoy dynamic advertising within your budget and on your own terms, Google Pay-Per-Click advertising is for you.
Google Shopping
Every day, over 3.5 million searches are carried out on Google, and since the introduction of Google Shopping ads, more people have clicked on these ads than on standard text ads. This puts Google shopping in the top echelon of advertising mediums for startups and companies looking to promote their businesses to a broader range of people.
SEO Labs make it easy for you to experience all the benefits of using Google Shopping ads.
Google Shopping ads help connect interested buyers to your products. It uses aesthetically pleasing advertisements that catch the eyes of your target audience and ensures that your products are seen in a way that regular Google text ads do not make room for. Google Shopping ads are one of the best lead generation tools in existence because it helps pull in leads to your store where people not only see the product they came for, but they can also see your other products. Another great benefit of using Google Shopping is that it brings you, certified buyers. People searching for products that show up on Google Shopping have already made up their minds to purchase products. These benefits translate to greater returns on investment as they attract more sales.
Facebook Ads
With over 2.7 billion active users, a large percentage of the world’s internet users are on Facebook. As a result, Facebook has become a vital tool for driving conversations and shaping mindsets. It also has the second-largest market for digital advertising. As such, any company looking to attain relevance and garner new customers’ needs to explore Facebook’s opportunities.
There are lots of benefits that come with opting for our Facebook ads services. For a start, it enables you to micro-target and reaches the customers that are best suited for patronizing your business. With Facebook ads, you can define your custom target audience and have your ads only directed at them. Also, Facebook ads make it possible for you to make more significant sales. Currently one of the most popular sites for marketing, using Facebook to advertise your company or brand will yield unprecedented returns on investment in ads. Additionally, Facebook ads are low-cost and flexible, allowing you to decide how much you want to spend to reach a desired number of people.
We leverage the large number of tools made available by Facebook to get your products to the public eye and elicit greater brand engagement, leading to more significant sales. Some of the tools include stories that create customizable ads that take up your entire screen. We also use collection ads to display all your company’s offerings in a single ad; thus, making it easier for your intended customers to get a glimpse of what your company does from their first encounter with your brand’s ad.
Through our Facebook ad services, we offer you diverse advertising opportunities that consider your unique needs, adequately capture your message, and ensure that it is delivered in the best way to get your audience’s attention. Our main aim is to deliver result-oriented ads that give you the desired outcome.
Instagram Ads
The growth of Instagram is a product of an increase in technological advancement. Many people are turning to Instagram for several reasons, such as its ability to connect people to the individuals and brands they desire to connect with. As such, Instagram has become a major growth tool for most people. With over one billion people on Instagram, the possibilities are endless.
Opting for Instagram ads is one of the best investments you can make for your business. This is because it is one of the most cost-effective ways to grab your target market. With Instagram ads, you only make payment when your ads reach people who engage with them. Also, advertising on Instagram helps you build your online community as more people interact with your ads. Additionally, thanks to its comment section and direct messages, Instagram is set up in a way that enables you to get instant feedback from your target audience as they come across your ads.
Leveraging Instagram to reach your target audience can sometimes prove to be a hassle, especially for startup brands trying to establish themselves in the local market in the Kent, UK, area. This is where we come in. At SEO Lab, we take the burden of navigating how Instagram ads work off your shoulders.
LinkedIn Ads
LinkedIn ads are highly effective for brands promoting their business to other brands and businesses looking to reach a more professional audience. Unfortunately, many companies find it challenging to direct adverts and campaigns to people within the same industry. However, LinkedIn makes this easier by providing a direct means of interacting with industry professionals and leaders.
LinkedIn ads can give you the most significant conversion rates as they are specifically designed to target industry leaders and decision-makers. This audience can either buy into your product or idea or push it forward to get more people to patronize you. This makes it an excellent tool for creating brand awareness as it helps position your business or product as a leading brand in the eyes of industry leaders.
Beyond immediately promoting your business, one of the key things our LinkedIn ads service offers you is network. We understand the importance of building valuable professional connections and how these connections often play a vital role in the growth and sustainability of a business. As such, SEO Labs offers top-notch LinkedIn ads services that help you establish direct connections with the right industry players.
YouTube Ads
A leading way of getting many people to see your products or services, YouTube ads offer many benefits.
YouTube Ads are one of the most cost-effective ways of promoting your brand via video content. You only must pay when someone watches the ads. This means that you do not have to worry about overpaying for ads. YouTube Ads are designed to target the people most likely to patronize your business specifically. Using first party online and offline data, YouTube can do accurate customer matches. This way, your advertising is more effective as it reaches potential customers who can easily convert to paying customers.
Additionally, YouTube Ads has great conversion rates. This is due primarily to the visual nature of the ads. People are more likely to patronize your brand after seeing a video that introduces what you do and how what you do adds value to their lives.
With the ability to reach billions of people at a time, YouTube Ads promote your brand on a global scale. As such, when you opt for YouTube Ads, you opt for an opportunity to make your brand go viral in and beyond Kent, UK.
